Salon Mondial du Tourisme 2026 International Tourism Expo took place at Paris Expo Porte de Versailles from March 12 to 15, 2026, serving as one of the most important B2C tourism events in the French market and a meeting point for industry professionals and the general traveling public. This year's event recorded high visitor attendance, estimated between 70,000 and 73,500 visitors, while hundreds of exhibitors participated and more than 500 destinations from around the world were presented, confirming the exhibition's momentum and international appeal.

Public interest focused on sustainable forms of tourism, alternative travel experiences, and authentic destinations, while the opportunity for direct contact with visitors—who are already in the process of searching for or booking holidays—was of particular value. Overall, the event contributed substantially to enhancing the visibility of the participants and creating immediate growth opportunities, confirming its important role as a platform for promoting tourism products in the French market.